Build Your Marketing Strategy
Hi there!
My name is Bob . I will be your virtual marketing guide and help you step by step to build your marketing strategy.
Our first step is learning more about your marketing , let's get started :
Have you used any strategic analysis tool or framework such as SWOT or situational analysis?
Do you have marketing KPIs (Key Performance Indicators) to measure your marketing efforts?
What is your industry?
You may choose more than one:
How do you reach your customers?
Marketing Communication Channels:
Digital
Website, social media, search engine, video, local listing and posting, mobile, email, blogs, etc.
Traditional
Print publications and ads, TV, Radio, billboards ,promotional events,public relation , etc.
Multi channel
Combination of digital and traditional communication channels to deliver different messages .
Integrated marketing
Delivering a single campaign with a consistent message using various channels and platforms.
How often do you perform branding activities such as posting helpful or viral social media content to increase your brand awareness?
What is your primary return on investment expectation form your marketing activities?
Lead generation is reaching to yor customers and capturing interest in your product or service. This strategy that can boost your revenue.
Brand awareness Purchasing cannot proceed unless a consumer is aware of a product category and a brand within that category. Brand awareness refers to the extent to which customers are able to recall or recognise a brand.
Credibility and trust is one of the most important factors in customer purchasing decision making process that could trigger the buying impulse of consumers.
Product superiority Premium products have emotional resonance with consumers, per the survey’s results, relating primarily to self-esteem and perceptions/status.
Market expansion gives you the ability to offer your product or service to a wider section of an existing market or into a new demographic, psychographic or geographic market.
Customer loyalty gives you customer loyalty and shared values. The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers.
Well thought and realistic goals and objectives are essential fundations of building an effective marketing strategy.
Market research gives you actionable insights about trends, your consumers' wants, needs and beliefs to make informed decisions that can drive marketing strategy.
Competitive analysis enables you to understand your competitions, differentiate your products or services and compete in this increasingly competitive market.
KPIs are the specific metrics that you define and utilize to determine whether your marketing strategies are performing well and meeting your objectives.
Marketplaces and apps such as Facebook marketplace and Offer Up are effective lead generation tools.
Strategic analysis tools and frameworks are proven analytical methods that guide you to structure your strategic thinking and help you think through challenges.
Desision Time:
What is the most important to you?
Thinking strategically and based on your current business and financial resources and goals , what is your main expectation form your marketing activities?
It is important to set stratigic marketing outcomes to achieve long-term business growth, not short-term gains.
Desision Time: What is most important for you?
Thinking strategically and based on your current resources and capabilities , what is your desired marketing Channel in 5 years from now? building a brand, maximizing your lead generation and individual sales or building a fan base of your customers?